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Website relaunch plan
12 tasks · 6 weeks · 4 owners · 201 words
AI draft
Goal: Relaunch the marketing website in six weeks
WEEK 1 — DISCOVERY
1. Audit the 42 existing pages and mark keep / merge / retire (Owner: Priya · 2 days)
2. Interview five customers about what they could not find (Owner: Dana · 3 days)
3. Lock success metrics: demo requests, time-to-first-scroll, bounce (Owner: Alex · 1 day)
WEEK 2–3 — STRUCTURE & COPY
4. Draft the new information architecture and navigation map (Owner: Priya · 3 days)
5. Write hero, product, and pricing copy against the ICP messaging doc (Owner: Alex · 5 days)
6. Review copy with legal and product marketing (Owner: Dana · 1 day)
WEEK 4–5 — DESIGN & BUILD
7. Design the component library: cards, tables, testimonial blocks (Owner: Marcus · 4 days)
8. Build responsive templates and wire analytics events (Owner: Marcus · 6 days)
9. Migrate 18 blog posts with redirects for retired URLs (Owner: Priya · 2 days)
WEEK 6 — LAUNCH
10. Accessibility and performance pass; target Lighthouse 95+ (Owner: Marcus · 2 days)
11. Staged rollout at 10% traffic, then full cutover (Owner: Alex · 1 day)
12. Post-launch review with metrics readout after seven days (Owner: Dana · 1 day)